Alice Beecroft

Yahoo

Alice Beecroft is Senior Director of Global Strategy & Partnerships at Yahoo DSP, where she leads global product strategy and go-to-market for Yahoo’s omnichannel DSP across international markets. She drives the evolution of the platform across CTV, DOOH, Audio and Retail Media, and oversees the integration of data and measurement partners to strengthen advertiser outcomes. With over 20 years’ experience across the buy-side, Alice brings deep expertise in programmatic and omnichannel media strategy.