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MAIN STAGE
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09:00
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09:20Vortrag
Willkommen
Eine kurze Begrüßung durch den Veranstalter.
Moderation:
Jochen Kalka schoesslers
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09:30
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09:45Vortrag
Harnessing Programmatic Advertising for Impactful Digital Out-of-Home Campaigns Synopsis
Digital out-of-home (DOOH) advertising has emerged as a formidable force in the advertising world, renowned for its ability to significantly enhance brand recall and create memorable experiences. Join this session as we delve into the evolving sphere of DOOH advertising and examine how programmatic can amplify its effectiveness. In this session, we bring industry experts to unlock the secrets behind successful DOOH campaigns. We will explore how programmatic advertising can extend reach, captivate audiences, and deliver substantial results.
Moderation:
Jochen Kalka schoesslers
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10:15Vortrag
From Safety Net to Strategy: Enhancing Advertiser Outcomes with Media Quality
Quality, Brand Safety and Suitability historically has been seen as an insurance policy for advertisers, but is rarely used as another tool for increasing efficiency in advertiser's business outcomes. Parker Bohlen, SVP of Optimization Sales will walk through how billions of campaign data points of media quality along with IAS's Supply Path Optimization tool, Total Visibility, is providing a different view of quality driving advertiser's KPI's.
Moderation:
Jochen Kalka schoesslers
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10:45
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11:00