Erster Kaffee & Networking - Wake Up!

Eine kurze Begrüßung durch den Veranstalter.

TBD

Digital out-of-home (DOOH) advertising has emerged as a formidable force in the advertising world, renowned for its ability to significantly enhance brand recall and create memorable experiences. Join this session as we delve into the evolving sphere of DOOH advertising and examine how programmatic can amplify its effectiveness. In this session, we bring industry experts to unlock the secrets behind successful DOOH campaigns. We will explore how programmatic advertising can extend reach, captivate audiences, and deliver substantial results.

Quality, Brand Safety and Suitability historically has been seen as an insurance policy for advertisers, but is rarely used as another tool for increasing efficiency in advertiser's business outcomes. Parker Bohlen, SVP of Optimization Sales will walk through how billions of campaign data points of media quality along with IAS's Supply Path Optimization tool, Total Visibility, is providing a different view of quality driving advertiser's KPI's.

Dieser Bereich füllt sich bald mit Content.

Wir wünschen euch noch einen erfolgreichen Tag auf der Dmexco 2024