Francesco Federico

Francesco Federico is Chief Marketing Officer at S&P Global and the author of The Agentic CMO and Cited. — two books on how marketing leaders orchestrate human and artificial intelligence as a unified force. His career spans twenty years across enterprise and start-ups. He co-founded three companies in Milan, including Shreppy, later acquired by Telecom Italia, before holding senior digital and marketing roles at Vodafone, Acer, and JLL. At JLL he architected the global martech stack and delivered the first conversational AI capability in commercial real estate. Francesco publishes Chronicles of Change, a weekly newsletter read by senior marketers and transformation leaders. He is a Fellow of the Chartered Institute of Marketing and a member of the World Economic Forum Strategic Communicators Exchange. Named CMO to Watch 2025, a Financial Narrative 50 Winner, and one of The Drum’s Top 100 B2B CMOs.